Privacy

Privacy Policy.

Last updated 20 September 2026

This Privacy Notice for Replr ("we", "us", or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].

Summary of key points

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not ask for it. But the screenshots you capture and the email text you paste can contain it, for example a dating conversation that reveals someone's sexual orientation, and in some jurisdictions the content of private messages and emails counts as sensitive personal information in itself. We use that content only to generate your replies and a one-line summary of the conversation. Our servers do not store the screenshot or email text after the replies are returned; the app keeps a small thumbnail of each screenshot on your device (see "Do we offer artificial intelligence-based products?").

Do we collect any information from third parties? Yes, in a few cases. We receive Apple's signed records of your App Store purchases (the app passes them to us) and Apple's notifications when your subscription changes and, if you used Sign in with Apple in an earlier version of the app, the name and email address you chose to share through Apple. The AI provider returns the replies and one-line summary it generated and the contact's name it read from the conversation.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.

How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? You can delete your account in the app at Settings > Account > Delete account. For anything else, visit https://replr.app/support or email us at [email protected]. We will consider and act upon any request in accordance with applicable data protection laws.

Table of contents

  1. What information do we collect?
  2. How do we process your information?
  3. What legal bases do we rely on to process your personal information?
  4. When and with whom do we share your personal information?
  5. Do we offer artificial intelligence-based products?
  6. Is your information transferred internationally?
  7. How long do we keep your information?
  8. How do we keep your information safe?
  9. Do we collect information from minors?
  10. What are your privacy rights?
  11. Controls for Do-Not-Track features
  12. Do United States residents have specific privacy rights?
  13. Do other regions have specific privacy rights?
  14. Do we make updates to this notice?
  15. How can you contact us about this notice?
  16. How can you review, update, or delete the data we collect from you?

1. What information do we collect?

Personal information you disclose to us

In Short: Replr does not ask you to register or to give us your name or email address. We receive the content you choose to send for a reply, any reply you report, and anything you send us yourself.

Sensitive Information. We do not ask for sensitive information. Screenshots and email text you send can contain it, for example details in a dating conversation that reveal someone's sexual orientation or health. We use that content only to generate your replies and a one-line summary of the conversation, and our servers do not store the screenshot or email text after the replies are returned.

Payment Data. We do not receive your card or other payment details. Purchases and subscriptions are handled by Apple through the App Store, under Apple's privacy policy: https://www.apple.com/legal/privacy/. The purchase records we do receive are described under "Information automatically collected" below.

Application Data. The app asks for these permissions, which you can change at any time in your iPhone's Settings:

Information automatically collected

In Short: The app creates an account for your device, and we keep your subscription status and usage events against it. Your IP address is used as the key for short-lived counters that limit abuse, and is not stored in our database. Our attribution provider, AppsFlyer, collects device and network information to measure advertising.

We do not collect your browser type, referring URLs, device name, precise location, contacts, or a record of the web pages, files or searches you view.

Our hosting provider. Our servers run on Cloudflare, which processes every request on our behalf and may keep its own short-term operational logs at its network edge, including IP addresses, as hosting and network providers do. When a daily limit on free reply grants is reached, or when our key-value store fails while one of these counters is being checked, our server also writes the IP address involved into a diagnostic log message at Cloudflare. That processing is governed by Cloudflare's terms, and we do not use those logs to analyse or profile individual users.

Our website. replr.app does not set cookies of its own and runs no analytics. It loads its fonts from Google Fonts, so your browser connects to Google's servers, which receive your IP address.

2. How do we process your information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes only with your prior explicit consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

3. What legal bases do we rely on to process your personal information?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

4. When and with whom do we share your personal information?

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Service providers. We share personal information with the service providers below, only for the purpose given. Each of them processes it under its own terms and privacy policy.

Apple handles your payments and subscriptions, and handled Sign in with Apple in earlier versions of the app, under Apple's own privacy policy. We do not sell your personal information.

We also may need to share your personal information in the following situations:

5. Do we offer artificial intelligence-based products?

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.

Use of AI Technologies

We provide the AI Products through third-party service providers ("AI Service Providers"): Google (through the Gemini API), OpenAI, Anthropic and xAI. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products for purposes outlined in "What legal bases do we rely on to process your personal information?" You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

Our AI Products

Our AI Products are designed for the following functions:

What happens to your screenshots and conversations

The app asks for your permission before it first sends captured content to an AI provider, and sends nothing if you decline. After that, each time you generate replies, the app sends the request described in section 1 over an encrypted connection to our server. The server passes its content to one of the AI Service Providers named above, solely to generate reply suggestions, and returns to your device the replies, a one-line summary of the conversation, the contact's name and a few short notes from the AI, such as which app the chat is on and, when memory was used, which remembered details shaped the replies. We do not store your screenshots, email text, notes, About you text or memory summaries on our servers. Our server keeps a copy of that response in Cloudflare's key-value store for about two minutes, only so that a retried request is not charged twice. Apart from that copy and the text of any reply you report, we keep no copy of your conversations.

We use these providers' developer APIs, not their consumer chat apps. Each provider processes the content under its own API terms and privacy policy, which govern how long it may keep the content (for example, for abuse and safety monitoring) and how it may use it.

Conversation memory and history on your device

After each reply, the app saves a record of that capture in storage on your device that only Replr can use: a one-line summary of the conversation, the contact's name, the suggested replies, any note you typed, the tone, the app the chat was on, any memory summaries sent with the request, technical details such as the AI model used and, for screenshot captures, a small low-resolution thumbnail of the screenshot. It saves this whether or not Memory is on, and it is what you see in the History tab. The AI is instructed to write summaries using first names only and without surnames, email addresses, phone numbers, home addresses or financial details; this is an instruction to the AI, not a guarantee.

Memory is on by default. When it is on, and always in Dating mode, the app matches the conversation to a contact you have replied to before and sends that contact's most recent summaries with the request, so the replies can follow the conversation. Our server passes them to the AI provider and does not store them. Turning off Settings > Memory stops summaries being sent with chat and email requests. It does not change Dating mode, and it does not delete summaries already saved on your device.

To delete memory, go to the History tab: open a person and tap Delete contact to remove that contact with their replies and memory, or use Clear all history, which deletes every record and its memory but keeps your contacts' names until you delete each contact. Settings > Account > Delete account also clears this history and your contacts from your device. The full-size copy of your latest screenshot which the app keeps so the New button can make fresh replies from it, is deleted once it is more than an hour old, the next time you open the app or the keyboard. Deleting the Replr app removes this history, but not the random device key kept in your iPhone's Keychain, so reinstalling on the same iPhone reconnects to the same account unless you deleted that account.

How We Process Your Data Using AI

All personal information processed using our AI Products is handled as this Privacy Notice describes. The AI Service Providers process it under their own API terms, as set out above.

6. Is your information transferred internationally?

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers run on Cloudflare's global network, so a request is usually handled in a Cloudflare data centre near you, and our database and key-value store are also hosted by Cloudflare. Regardless of your location, please be aware that your information may be transferred to, stored by, and processed by us and by the third parties with whom we share your personal information (see "When and with whom do we share your personal information?" above), including in the United States and other countries.

If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

Safeguards for international transfers

Where a service provider's data processing terms include the European Commission's Standard Contractual Clauses or the UK International Data Transfer Addendum, we rely on those terms for transfers of personal information from the EEA or UK. Contact us if you would like more information about transfers to a particular provider.

7. How long do we keep your information?

In Short: We keep account records until you delete your account, keep the content of your conversations on our servers for no more than about two minutes, and keep a few records that are not linked to your account for longer.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe?

In Short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. Do we collect information from minors?

In Short: We do not knowingly collect data from or market to children under 16 years of age or the equivalent age as specified by law in your jurisdiction.

We do not knowingly collect, solicit data from, or market to children under 16 years of age or the equivalent age as specified by law in your jurisdiction, nor do we knowingly sell such personal information. Our Terms require you to be at least 16 to use Replr, and by using the Services you confirm that you are. If we learn that personal information from a user under 16 or the equivalent age as specified by law in your jurisdiction has been collected, we will delete the account and take reasonable measures to promptly delete such data from our records. Replr does not check your age, so if you become aware of any data we may have collected from children under age 16 or the equivalent age as specified by law in your jurisdiction, please contact us at [email protected].

10. What are your privacy rights?

In Short: Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. If a decision that produces legal or similarly significant effects is made solely by automated means, we will inform you, explain the main factors, and offer a simple way to request human review. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us using the contact details provided in the section "How can you contact us about this notice?" below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us using the contact details provided in the section "How can you contact us about this notice?" below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Account Information

You can delete your account at any time in the app: go to Settings > Account > Delete account. If you signed in with Apple in an earlier version and have since signed out of that account, email [email protected] and we will delete it.

Deleting your account removes from our database the account and its sign-in tokens, your free replies balance and its record, your subscription record and fair-use counts, your subscription and paywall event logs, and the usage events, per-reply cost records and reported replies linked to your account. On your iPhone, it also clears your history, memory summaries and contacts in the app.

Deleting your account does not:

Deleted records can remain for a limited time in our database provider's automatic recovery backups. We may also retain some information where the law requires it.

If you have questions or comments about your privacy rights, you may email us at [email protected].

11. Controls for Do-Not-Track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognising or honouring DNT signals, we do not respond to them at this time.

12. Do United States residents have specific privacy rights?

In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.

Categories of personal information we collect

The table below shows the categories of personal information we have collected in the past twelve (12) months.

CategoryExamplesCollected
A. IdentifiersRandom device key, account ID and app ID; App Store original transaction ID; the Apple user identifier, name and email address of Sign in with Apple accounts from earlier versions; the IDFV and IP address collected by AppsFlyer; IP addresses used as keys for abuse counters; your email address if you contact usYES
B. Personal information as defined in the California Customer Records statuteName and email address (Sign in with Apple accounts from earlier versions, and support emails)YES
C. Protected classification characteristics under state or federal lawAge, gender or similar details, only if you include them in your About you text or they appear in a screenshot you capture, processed to generate replies and not stored on our serversYES
D. Commercial informationSubscription and purchase records: product, purchase and expiry dates, free trial and statusYES
E. Biometric informationFingerprints and voiceprintsNO
F. Internet or other similar network activityUsage events in the app, such as setup steps completed, paywall views and replies generated; device and network information collected by AppsFlyerYES
G. Geolocation dataApproximate location that AppsFlyer derives from your IP address; the country your connection came from, recorded with usage events as a two-letter code; your time zone, sent with each reply request and not stored by us. We do not collect precise device location.YES
H. Audio, electronic, sensory, or similar informationScreenshots you choose to capture, processed to generate replies and not stored on our serversYES
I. Professional or employment-related informationNoneNO
J. Education InformationNoneNO
K. Inferences drawn from collected personal informationNoneNO
L. Sensitive personal InformationContents of the messages and emails you choose to capture, processed only to generate replies and not stored on our serversYES

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of: receiving help through our customer support channels; participation in customer surveys or contests; and facilitation in the delivery of our Services and to respond to your inquiries.

We will use and retain the collected personal information as needed to provide the Services or for:

Will your information be shared with anyone else? We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information. We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months.

Your rights

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

Depending upon the state where you live, you may also have additional rights (for example, to access categories of personal data being processed, to obtain a list of categories of third parties to which we have disclosed personal data, to limit use and disclosure of sensitive personal data, etc., as permitted by the applicable state privacy law).

How to exercise your rights

To exercise these rights, you can contact us by visiting https://replr.app/support, by emailing us at [email protected], or by referring to the contact details at the bottom of this document. Under certain US state data protection laws, you can designate an authorised agent to make a request on your behalf.

Request verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request.

Appeals

Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at [email protected]. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.

California "Shine The Light" law

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact details provided below.

13. Do other regions have specific privacy rights?

In Short: You may have additional rights based on the country you reside in.

Australia and New Zealand

We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020 (Privacy Act). This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in particular: what personal information we collect from you, from which sources, for which purposes, and other recipients of your personal information.

If you do not wish to provide the personal information necessary to fulfil their applicable purpose, it may affect our ability to provide our services, in particular: offer you the products or services that you want; respond to or help with your requests; manage your account with us; confirm your identity and protect your account.

At any time, you have the right to request access to or correction of your personal information. If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner and a breach of New Zealand's Privacy Principles to the Office of New Zealand Privacy Commissioner.

Republic of South Africa

At any time, you have the right to request access to or correction of your personal information. If you are unsatisfied with the manner in which we address any complaint with regard to our processing of personal information, you can contact the office of the regulator, the details of which are:

The Information Regulator (South Africa) General enquiries: [email protected]
Complaints (complete POPIA/PAIA form 5): [email protected] & [email protected]

14. Do we make updates to this notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you by prominently posting a notice of such changes or by showing a notice in the app. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

15. How can you contact us about this notice?

If you have questions or comments about this notice, you may email us at [email protected].

16. How can you review, update, or delete the data we collect from you?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To delete your account, go to Settings > Account > Delete account in the app; "What are your privacy rights?" explains what that removes. To request to review, update, or delete your personal information in any other way, please visit https://replr.app/support or email [email protected].